Créadore – the joint venture between Sapphire and Beirholm – seeks to service national, international and global hotel chains where product design and quality, supply chain performance and pricing are the keys to success.
The name Créadore is derived from the French word créer and the English create, and the Urdu word dor, meaning “thread”, and the French d’or, “of gold”. It is also based on the lines written by the English poet William Blake: “If the doors of perception were cleansed everything would appear to man as it is, infinite”. The rock band The Doors also derived their name from this source.
High quality – low Life Cycle Costs
In both their respective business strategies and their joint business strategy, Sapphire and Beirholm are working to develop, produce and market high quality products with low Life Cycle Costs.
The history and development of this collective business approach forms the main foundation of this joint venture – and we will be
offering complete, tailor-made textile solutions. Developed and
designed to create the sustainable results that hotels will be striving to achieve in the future.